At DICK’S Sporting Goods, everyone is an athlete. And helping every athlete up their game, is the name of DICK’S game. To make sure they can serve every athlete’s needs, DICK’S Sporting Goods had been building out their omnichannel offerings before the pandemic even started. Proactive moves allowed the company to not only survive but grow from the impact of last year’s store closures, and experience 100% growth in ecommerce sales during 2020.
Sharing a few of the more progressive ideas that we’re bookmarking as we do our research at PSFK and the patterns they seem to be fitting within.
The recent story of the reluctant Russian contestant who found himself ‘trapped’ on a Chinese singing competition show feels like the perfect metaphor for the past year. Try as he might to get himself voted off, his lackluster performances and attitude only further endeared him to his newfound fans. Perhaps they were trying to say, “we’re all feeling stuck right now, might as well enjoy the experience for what it is.” I, for…
With over 900 million downloads, YouCam Makeup is the world’s most downloaded beauty app. By strategically utilizing AR and AI, YouCam and its developer Perfect Corp. are revolutionizing the consumer journey for beauty lovers, brands and retailers around the globe.
We are so excited to have Adam Gam, the US Chief Marketing Officer for Perfect Corp., join our Omnichannel Journeys event on June 3!
Ever looked at your favorite pair of jeans and thought, what’s your story? Natasha Franck and her company EON have the answers. By bringing the physical world online, EON is fashion retail’s leading Product Cloud Platform and industry’s Network for Connected Products. As is Founder and Chief Executive Officer at EON, Natasha leads the company’s digitization efforts, which allow brands unlock new revenue steams, connect directly to customers and power sustainable and circular business model transformation.
Leigh Sevin is on a mission to make the omni-channel world a people-first one, where personal touch and human connection remain central driving forces, even in digital contexts. As Co-Founder of Endear, a CRM platform that empowers retail associates to connect with customers over email and text while tracking how their outreach converts into sales in-store and online, Leigh is rethinking the approach to omni-channel retail, and expanding the role of associates.
We are thrilled to have Leigh joining our Omnichannel Journeys stage, and to hear her insights on fostering remote connections and tracking sales across channels.
60 million. That’s how many made-to-order hoagies Wawa sells yearly. We are so excited to have Todd Miller, Senior Director of Brand Strategy and Experience at Wawa, join our Omnichannel Journeys event and to hear about how the retailer uses a blended commerce approach to get hoagies into the hands of millions (amidst the many other services they provide).
At Wawa, Todd is responsible for the articulation and experience of the much-loved brand across all consumer touch points. An expert in his field, Todd was previously Chief Experience Officer of The Archer Group, and has led and created traditional and…
With 155 million premium subscribers and 345 million monthly active users, Spotify has clearly positioned themselves as a digital musical giant, set to waltz its way into the retail hearts of the world. So, we are thrilled to have John Gregory, Global Retail Category Development Officer at Spotify, join our Omnichannel Journeys event and cannot wait to hear his insights on the plans the entertainment giant has on the future of commerce.
In addition to being an outdoors enthusiast and animal-rights supporter(!), …
Imagine a world in which 140 million people chose to help make 24 billion moments easier for others. That’s what Waze riders are doing daily, where 140 million monthly active users are helping one another drive 24 billion miles efficiently.
We are so excited to welcome Suzie Reider, Global Managing Director at Waze, to the Omnichannel Journeys stage and learn how digital platforms like directional apps can support important parts of the blended commerce path.
Shopping, therapeutic to some and nightmare to others, has gotten a revamp thanks to Haniff Brown’s company, FIT:MATCH. The technology helps customers find the perfect products for them, while reducing returns and increasing conversion rates for brands. A true retail win-win.
At Retail Innovation Week®, we are fascinated with the way augmented reality is being used along the customer experience journey and so we are so excited to have Haniff on our Omnichannel Journeys stage on June 3.
Before founding FIT:MATCH, Haniff spent almost a decade in investment finance specifically focused on the retail industry, first as a retail investment…
The past 12 months has radically disrupted consumer lifestyles and markets. People have been forced to contend with mental and physical health crises, racial injustice, economic disparity, supply chain disruption and more. In light of these major events, the traditional rulebook for engaging audiences needs to be thrown out. Companies must take a nuanced look at what is most important to their customers and evaluate that alongside their core values to ensure alignment. From there, organizations can decide how and where they can meaningfully take part in the conversation.
In the midst of a rapidly changing culture and economy, brands…