Looking across products, services and experiences, consumer choice and access is constantly reaching a new pinnacle, creating an omniplatform and omnibrand shopper mindset. Across today’s expansive digital landscape, conversations around community–not just membership but active participation on behalf of consumers–is one strategy organizations are exploring as a means to not…

Applications of classic vending and self-serve solutions are being updated with digital technology and connectivity to help brands and retailers create automated customer experiences that enhance convenience, boost personalization and drive operational efficiencies. By outfitting displays, kiosks, and even entire stores with a mixture of AI, computer vision, mobile interactivity…

With consumers increasingly spending their time on social media and streaming platforms both creating and intaking content, retailers as a result are garnering less consumer attention on their eCommerce sites. Brands have the challenge and opportunity to evolve their eCommerce strategy to meet consumers where their target consumers are, adapt…

The physical store as a retail occasion remains, at least pre-metaverse adoption, experientially distinct from the transactional nature of e-commerce. In order to meet a consumer base spending more of their time, and more of their dollars, online, retailers are leveraging an increasingly potent suite of in-store technology paired with…

In the digital era, finding accurate methods of measuring the success of customer experience initiatives is augmented by the growing expectation consumers have for engaging experiences, personalization, and proactive services both in-store and online. …

Trends reports give insight into what will happen in the near future. This allows businesses to prepare themselves for changes in consumer behavior or technology usage and adapt their operations accordingly. In this article, we describe how to present trends research within an organization or for a client with a…

The article will examine how retail professionals are able to spot trends. Professionals use trends to help make decisions about their business, but they need to know what is happening in other businesses so that they can make informed decisions that ensure that they aren’t left behind by competitors. What is a retail trend? A…

Trends research is what it sounds like. It’s about identifying and analyzing patterns in data to predict future events, such as consumer behavior or business performance. Trend researchers use statistical methods to analyze historical information to determine whether there has been any change over time. Sometimes referred to as trend…

Hey everyone… sharing a few of the more progressive ideas that we are bookmarking as we do our research at PSFK and the patterns they seem to be fitting within. I hope you get some inspiration from the latest bi-weekly post from PSFK partner Scott Lachut. As I close the…