Hey everyone… sharing a few of the more progressive ideas that we are bookmarking as we do our research at PSFK and the patterns they seem to be fitting within. I hope you get some inspiration from the latest bi-weekly post from PSFK partner Scott Lachut.

As I close the books on my second semester of teaching this week, I’ve been consumed with all things brand experience. For their final project, my students were tasked with reinvigorating one of five CPG brands with the goal of connecting them to a younger audience. I’m happy to report that the future is…

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Rick Berger of NewStore to speak at Omnichannel Journeys event on June 3

Chief Commercial Officer at NewStore to speak at RIW x PSFK Omnichannel Journeys event on June 3.

NewStore is reimagining the omnichannel experience as a service that can be provided, and is helping brands and retailers provide it in the most convenient ways possible. With NewStore’s platform, companies can give customers access to their retail stores on their own devices, maximizing the seamlessness of experiences in an increasingly mobile world.

No one is more familiar with the importance of retail software and convenience than Rick Berger. …

Seb Reeve of Nuance Communications to speak at Omnichannel Journeys event on June 3

Director of International Go-To-Market, Intelligent Engagement at Nuance Communications to speak at RIW x PSFK Omnichannel Journeys event on June 3.

Taking a subtle approach to changing the world is not the path most game changers take, but that’s exactly what Nuance has been up to for decades. As leaders in the conversational AI field, Nuance has become trusted by 85% of Fortune 100 companies, helping businesses efficiently and productively communicate with customers, create exciting experiences, empower employees, and prevent friction.

We are so excited to have Seb Reeve, Director of International Go-To-Market, Intelligent Engagement at Nuance Communications speaking at our Omnichannel Journeys event on June 3. …

Edith Väli of Cleveron to speak at Omnichannel Journeys event on June 3

Cleveron Chief of Sales & Marketing to speak at RIW x PSFK Omnichannel Journeys event on June 3.

Cleveron is a tech company paving the way for an omnichannel future by creating in- and out-of-store parcel pickup solutions and automated self-service kiosks used by retailers all over the world. Their innovative solutions are maximizing efficiency and convenience for brands and customers alike, and are capable of turning a couple square meters into valuable product fulfillment zones (e.g. their Cleveron 401 can hold to 500 items within just a 5.4 m² footprint).

We are so excited to have Edith Väli, the Chief of Sales and Marketing at Cleveron, join our Omnichannel Journeys event on June 3. We are so…

Leading solution providers and tech vendors to join Omnichannel Journeys event on June 3

In addition to our exciting lineup of experts from brands and retailers, the Omnichannel Journeys event on June 3 will also feature leading solution providers shaping the course of the omnichannel purchase path of the future. We are thrilled to be joined by these startup founders and technology vendors, and to hear how their innovative solutions are streamlining connections between companies and consumers, and are simplifying the customer route to purchase overall.

RSVP today to get your free ticket to learn more from John Gregory at Spotify, Haniff Brown of FIT:MATCH, Natasha Franck from EON, Leigh Sevin of Endear, Adam Gam at Perfect Corp, Edith Väli at Cleveron, and Seb Reeve of Nuance Communications.

retailinnovationweek.com/omnichannel

Leaders from a variety of brands and retailers set to join Omnichannel Journeys event on June 3

At our Omnichannel Journeys event on June 3, we will be following a step-by-step journey through the omnichannel purchase path of the future. We are thrilled to be joined by leaders across brands and retailers, and cannot wait to hear their industry-leading insights on fueling innovation and creating a truly blended shopper journey.

Get your FREE ticket today, and join us on June 3 to hear from our omnichannel retail experts including: home improvement retail expert Albert Vita, Ron Thurston (Author of RETAIL PRIDE, and VP of Stores at INTERMIX), Katie Hunt of SHOWFIELDS, Suzie Reider of Waze, Todd Miller from Wawa, and Jason Williams from DICK’s Sporting Goods (…and more!)

RSVP today!

retailinnovationweek.com/omnichannel

Jason Williams to speak at Omnichannel Journeys event

DICK’S Sporting Goods VP of Customer Technology to speak at RIW x PSFK Omnichannel Journeys event on June 3.

At DICK’S Sporting Goods, everyone is an athlete. And helping every athlete up their game, is the name of DICK’S game. To make sure they can serve every athlete’s needs, DICK’S Sporting Goods had been building out their omnichannel offerings before the pandemic even started. Proactive moves allowed the company to not only survive but grow from the impact of last year’s store closures, and experience 100% growth in ecommerce sales during 2020.

At the helm of DICK’S technological focus is Jason Williams, who has served as the VP of Athlete Technology at DICK’S Sporting Goods since 2018. As an…

Dove’s “Real Beauty” Initiatives Continue With New #ShowUs Campaign

Sharing a few of the more progressive ideas that we’re bookmarking as we do our research at PSFK and the patterns they seem to be fitting within.

The recent story of the reluctant Russian contestant who found himself ‘trapped’ on a Chinese singing competition show feels like the perfect metaphor for the past year. Try as he might to get himself voted off, his lackluster performances and attitude only further endeared him to his newfound fans. Perhaps they were trying to say, “we’re all feeling stuck right now, might as well enjoy the experience for what it is.” I, for…

Adam Gam of Perfect Corp. to speak at Omnichannel Journeys event on June 3

Perfect Corp. US Chief Marketing Officer to speak at RIW x PSFK Omnichannel Journeys event on June 3.

With over 900 million downloads, YouCam Makeup is the world’s most downloaded beauty app. By strategically utilizing AR and AI, YouCam and its developer Perfect Corp. are revolutionizing the consumer journey for beauty lovers, brands and retailers around the globe.

We are so excited to have Adam Gam, the US Chief Marketing Officer for Perfect Corp., join our Omnichannel Journeys event on June 3!

PSFK

Innovation think-tank. Publishing the most progressive ideas in design, retail, work, advertising, travel and health daily. http://www.psfk.com/reports

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