What Is Trends Research?

How do you spot a trend?

What is a trend?

  • Consumer spending on electronics continues to grow rapidly; however, the rate of growth appears to be slowing down. This could indicate a shift from high-end products toward lower cost items.
  • The number of people who are overweight or obese continues to rise steadily. However, this trend seems to have leveled off recently.
  • More consumers are using mobile devices for shopping online. In fact, more than half of all U.S. adults now shop online via their smartphone

What Trends Research Companies are there?

  • Marketers — These individuals identify new opportunities based on changing market dynamics. For example, they might notice an increase in demand for certain types of goods and services. Or they might see a decline in sales due to competition.
  • Business owners — A company owner can use trends analysis to help them make better decisions regarding product development, pricing strategy, advertising campaigns, etc.
  • Retailers — Retailers often rely on trends research to understand how customers behave when making purchases. By understanding customer preferences, retailers can create targeted promotions and advertisements that will appeal to specific groups of shoppers.

How do you become a trends analyst?

  • Gartner’s website has information about trends research including tools such as the Magic Quadrant for Emerging Technologies.
  • PSFK provides insights into consumer behavior and technology trends. Their site includes resources such as the Top 10 Tech Trends Report.

Where can you find more information about trends?

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The home of what’s next in Retail and CX. Unlock the freshest intel on fast-moving trends and apply our research to drive your revenue. www.psfk.com/membership

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PSFK

PSFK

The home of what’s next in Retail and CX. Unlock the freshest intel on fast-moving trends and apply our research to drive your revenue. www.psfk.com/membership

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